Of all metaphors, metaphors of height, elevation, depth, sinking, and the fall are the axiomatic metaphors par excellence. Nothing explains the, and they explain everything. (Bachelard, 1988: 10)

Metaphor that often carry special cognitive effects or meanings arises from the interaction of brains, bodies, languages and culture.

Juggling – Regarded as representative or symbolic of throwing the objects up into the air and manipulating them dexterously (or not) is so much like the life itself. First of all, it is an attempt to resist downward force of the gravity with a constant attention and will. Once and for all, the slung object has to down by the gravity. This very natural phenomenon might be corrupted by arduous practice and precise intention. This implies a decidedly created experiment of verticality.

Juggling, as its definition; a coping with by adroitly balancing (several activities), is necessary for every stage of life. One can perform various patterns. Although it gets easier with the skill of other patterns, each new pattern needs dedicated practices and lots of wrongdoings what maybe after called experience. There might be very different aims behind performing the juggling acts. But, whatever the reason is that if it is a bright one, it “generally” hides much amount of repetition behind it. I used the word generally, especially because the definition of “bright act” might differ from person to person or with other conditions. Perhaps looking into it carefully requires aesthetic theory.

Rejection of rationalism about beauty is the immediacy thesis

“is that judgments of beauty are not (or at least not primarily) mediated by inferences from principles or applications of concepts, but rather have all the immediacy of straightforwardly sensory judgments. It is the idea, in other words, that we do not reason to the conclusion that things are beautiful, but rather “taste” that they are.”

Archiving —-

Digital also has its metaphors and taste. Operating in the virtual environment, putting the body out of actuality, creating by the readiness of numerical intervention emphasise the dualism behind the practice and will to verifiable experience.

Facebook as a meeting place

Video as an immersive atmosphere