Contemporary media can be used interchangeably in various context with different authors.  What this research mostly referring to  Lev Manovich who describes the technology as an inseparable component of the digital media and work on the data mining in digital environments, Andreas Treske who presents video, as an immersive atmosphere, which resists the narrative dictatorship and lastly Ernst Wolfgang who wrote an archive-oriented media theory and assert the dynamic nature of the digital video archive.