- Integrity and Isolation / Harmony and ContrastGood design mostly archives unity with its environment. Isolated enough to being a discrete entity but still integrated to its background. Otherwise, it might loose its functionality. Each design evokes and invokes the inescapable totality of a culture,
On the other hand, contrast is a pivotal context in the design. Since the aesthetic forms of the environment are not the only one , aesthetic form of the object can be justified by other integrant factors.
- Focusing
There has to be the focus in order to see efficiently. This can be either determined by titles or colours, sizes or placement. - Navigation (Hierarchy)
The has to follow the directions. Every composition contains a latent or obvious navigation tools. This makes the frame easily captured. The factor hides the many persuasive techniques in it.
If one takes the definition of design with the words of George Nelson who defines design “is a manifestation of the capacity of the human spirit to transcend its limitations”, having any form is the result of a design process. But considering what he calls good design with its purpose to holding ornament existence, rather than to substitute for it, originality of the design comes to the front.
Nonetheless the word design (de-sign) points out the semantic question.
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