Half the Sky Movement

2013 / Sponsored by Frima Studio, The Ford Foundation and Zynga.org, with additional support provided by the Intel Corporation, National Endowment for the Arts, The Rockefeller Foundation and the United Nations Foundation.

“The Game is a game-based adventure that aims to reach mainstream audiences to raise awareness and donations to empower women and girls around the world.

Developed by Frima Studio, this groundbreaking Facebook game introduces direct virtual-to-real-life translation, achieved by inviting players to move through a series of quests and stories related to real-world challenges that women and girls face, with issue-specific solutions provided by seven non-profit organizations: The Fistula Foundation, GEMS, Heifer International, ONE, Room to Read, United Nations Foundation, and World Vision. The game is executive produced by Games for Change, a non-profit that catalyzes social impact through digital games, and all its revenue is directed to charitable causes.

Half the Sky Movement: The Game is the latest addition to the cross-media platform of the Half the Sky Movement, which includes the #1 New York Times best-selling book Half the Sky: Turning Oppression into Opportunity for Women Worldwide and a critically acclaimed primetime PBS television series. Inspired by the book and TV series, the game invites players to become part of the solution and make real-world impact through play.”