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The origin of the word Aesthetic comes from the Late 18th century (in the sense ‘relating to perception by the senses’): from Greek aisthētikos, from aisthēta perceptible things, from aisthesthai perceive according to Oxford dictionnary. It means giving or designed to give pleasure through beauty.

Although it is intrinsically consist of many frames within the frames, various and numerous videos that are generally crowded and colourful, the face value of the  the web site align itself with the minimalism.

“Minimalism is defined as the concept of minimizing distractions from what’s truly valuable or essential.”

Simplicity of shape does not necessarily equate with simplicity of experience.
Robert Morris

Key idea of the minimalism is removing  artists’ biography from the art,

Well-know minimalist painters from the 1960′s and 1970′s:

  • Ellsworth Kelly
  • Kenneth Noland
  • Robert Ryman
  • Frank Stella