Tag: communication studies

Medium Theory

Changes in modes of communication have important consequences for the society according to Medium theory. According to one of the most well known medium theorists McLuhan, history can be divided into four communication periods. These periods named by oral, writing, printing, and electronic based on the dominant communicational modes. And these modes also differentiate the social organisation and cognition.

Change in the medium points out the change in environment by changing the place of interaction. Alteration in the communication environment effects the social body and organisation as well as the thoughts/ideas and way of thinkings.

According to the “New media: A critical introduction” book (2003) three core thesis derived from the Mc Luhan’s mapping.

  1. The extension thesis: technology is an “extension of man” (1964)
  2. The  environmental thesis: “the new media are not bridges between man and nature: they are nature” (1969:14)
  3. The anti-content thesis: “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” (1964:1).

 

Nam June Paik (1932–2006)

Our life is half natural and half technological. Half-and-half is good. You cannot deny that high-tech is progress. We need it for jobs. Yet if you make only high-tech, you make war. So we must have a strong human element to keep modesty and natural life.  Nam June Paik

Korean-born American artist Paik influence the art of video and television intensely.

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TV Garden (1974)

 

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V-yramid (1982)
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Computerised One Hundred Flowers, 1998

 

 

Electronic super highway –

“Skin has become inadequate in interfacing with reality. Technology has become the body’s new membrane of existence.” —Nam June Paik

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Games

“Game world is a simplified subdomain of the real world.” Steve Swink

Game industry developed as the result of the military contract spin off some of their products around the 1980s. Flight simulators design their technology for the arcade games, including game council PC games muds was growing with a pace.

For example, Silicon Valley made the major products the Nintendo export for the play station and the extremely successful Super Mario series came out of that.

Culture and Digital

Digital applications convert the very habitual traditions of the cultures. For example, coffee fortune telling. This traditional behaviour of the Turkish people goes online on these days. People with smart phones are taking the pictures of their cups and send them to the virtual character who analyses the coffee cups and send them the analysis report simultaneously.

Archive

 

 

The archive is first the law of what can be said, the system that governs the appearance of statements as unique events. But the archive is also that which determines that all these things said do not accumulate endlessly in an amorphous mass, nor are they inscribed in an unbroken linearity, nor do they disappear at the mercy of chance external accidents; but they are grouped together in distinct figures, composed together in accordance with multiple relations, maintained or blurred in accordance with specific regularities; that which determines that they do not withdraw at the same pace in time, but shine, as it were, like stars, some that seem close to us shining brightly from far off, while others that are in fact close to us are already growing pale. —Michel Foucault

“The very idea of the archive shaped how photography developed from its invention in the 1830s. The standardisation of cameras and film formats, the standardisation of printed matter, the standardisation of the family album, the picture library, the computer image file, the press agency and even the modern art gallery – these are all archival forms of, and for, the photographic image.”

 

Spatiality

 

Spatiality of the Digital Environment

For the first time, space becomes media type. (Manovich, 2001)

Much like the other types of media such as text, audio, video and stills space has become media type.

While  linear media such as books and films can depict space,only digital environments can present space that we can move through.

Being able to navigate into the digital space give a dramatic engagement for the users.

Expressionist Community

Typical expressionist qualities of highly subjective, personal, spontaneous self-expression can be seen in the network culture; especially, considering with instant sharing on social media.  Its goals  impose the individuals’ own sensibility to the world’s representation, rather than  reproduce the impression suggested by the dominant media institutions or media patrons. Although the new media environment is challenged  by the big companies which make the technology possible, its construction is incontrovertibly liberated in comparison by the older media environment.

Contemporary Media Studies

Contemporary media can be used interchangeably in various context with different authors.  What this research mostly referring to  Lev Manovich who describes the technology as an inseparable component of the digital media and work on the data mining in digital environments, Andreas Treske who presents video, as an immersive atmosphere, which resists the narrative dictatorship and lastly Ernst Wolfgang who wrote an archive-oriented media theory and assert the dynamic nature of the digital video archive.