- Integrity and Isolation / Harmony and ContrastGood design mostly archives unity with its environment. Isolated enough to being a discrete entity but still integrated to its background. Otherwise, it might loose its functionality. Each design evokes and invokes the inescapable totality of a culture,
On the other hand, contrast is a pivotal context in the design. Since the aesthetic forms of the environment are not the only one , aesthetic form of the object can be justified by other integrant factors.
There has to be the focus in order to see efficiently. This can be either determined by titles or colours, sizes or placement.
- Navigation (Hierarchy)
The has to follow the directions. Every composition contains a latent or obvious navigation tools. This makes the frame easily captured. The factor hides the many persuasive techniques in it.
If one takes the definition of design with the words of George Nelson who defines design “is a manifestation of the capacity of the human spirit to transcend its limitations”, having any form is the result of a design process. But considering what he calls good design with its purpose to holding ornament existence, rather than to substitute for it, originality of the design comes to the front.
Nonetheless the word design (de-sign) points out the semantic question.
“A study of the history of automata clearly revelas that several of the basic inventions produced for these attempts to imitate life by mechanical means led to significant developments culminating in modern automation and cybernetics.” (Bedini 1964:41) Automaton is a self moving machine simulates the actions of a living being.
“I suppose the body to be just a statue or a machine made of earth… We see clocks, artificial fountains, mills, and other similar machines which, even though they are only made by men, have the power to move of their own accord in various ways.” (Descartes (1662) 1998:99)
- Da Vinci’s Knight
- The Draughtsman
- The Musician
- The Flute Player
- The Digesting Duck (Jacques de Vaucanson, 1738)
The food is digested as in real animals…; the matter digested in the stomach is led off by pipes to the anus, where there is a sphincter allowing it to pass out. The inventor does not set this up as a perfect digestive system capable of manufacturing blood…to support the animal…(but) only to imitate the mechanics of the digestive process in three things, firstly, the swallowing of the food, secondly the maceration, cooking or dissolving of it, and thirdly the action causing it to leave the body in a markedly changed form. (Diderot, cited in Chapuis and Droz 1958:241)
The Silver Swan
The Mechanical Monk
- The Turk
- Hellbrunn mechanical theatre (1750)
It is quite boring and tedious, to study a subject that is far from your interest. However, some media tools make this process a lot easier. And I think it’s well worth to appreciate them. What I feel thankful this week is Crash Course, educational youtube channel. It has numerous subjects and many series about the each specific subject. World history, biology, chemistry, psychology, economy, astronomy, literature and many more.
As I was watching about the subjects I’m not an erudite, they catalyse me to cover my missing knowledge although they are probably design for teenagers.
Elaborately prepared and presented episodes keep my attention and teach it effectively, plus, they stimulate further questions around the topics. They are so much more than mediocre educational videos.
Meanwhile, You don’t have to pay fro watching videos. Hence, you can watch freely.
According to the theory of Richard Dawkins memes just like genes have no purpose beyond their own reproduction. Important contribution to Theory of Meme is done by computer programmer Richard Brodie “who defines the meme as the virus of the mind, and who identifies three method of infection: repetition, cognitive dissonance, and Trojan Horses. The most effective way to insert meme into mind is the repetition. A brief glance at the modern communication, from advertising to the media’s obsessive repetition of keywords such as “terrorist” and “crisis” easily enables us to understand this process.” (Campenelli, Vito. Web Aesthetics: How Digital Media Affect Culture and Society)
“Appearance is knowledge, of a kind. Showing becomes a way o saying the unsayable. Visual knowledge… provides one of our primary means of comprehending the experience of other people.” David McDougall (2006: 5-6)
Changes in modes of communication have important consequences for the society according to Medium theory. According to one of the most well known medium theorists McLuhan, history can be divided into four communication periods. These periods named by oral, writing, printing, and electronic based on the dominant communicational modes. And these modes also differentiate the social organisation and cognition.
Change in the medium points out the change in environment by changing the place of interaction. Alteration in the communication environment effects the social body and organisation as well as the thoughts/ideas and way of thinkings.
According to the “New media: A critical introduction” book (2003) three core thesis derived from the Mc Luhan’s mapping.
- The extension thesis: technology is an “extension of man” (1964)
- The environmental thesis: “the new media are not bridges between man and nature: they are nature” (1969:14)
- The anti-content thesis: “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” (1964:1).