Contemporary media can be used interchangeably in various context with different authors. What this research mostly referring to Lev Manovich who describes the technology as an inseparable component of the digital media and work on the data mining in digital environments, Andreas Treske who presents video, as an immersive atmosphere, which resists the narrative dictatorship and lastly Ernst Wolfgang who wrote an archive-oriented media theory and assert the dynamic nature of the digital video archive.
Traditionally, in art practice, the artists made a unique piece within a particular medium. There is no difference between the interface and the work that has done. In contemporary age, with the new media, there are new ways of collaborating while practising art. For instance, as a software, Pan.do/ra needs social context and an editor who enter the keywords to make the categorisation.
“Software” is the code which runs on the hardware. If the hardware is a painter, then the software is the painting itself.
Avant Garde as Software (Manovich, 1999) – The thesis of the Lev Manovich asserts that the new ways of avant garde’s seeing and representing the world transmutes by the new media avant grade into new ways of accessing and manipulating information.
Pan.do/RA can depict as a wonderful avant-garde modern art by the same way that Lev Manovich mentioned about the greatest avant-garde film is our times is a software such as Final Cut Pro or After Effects in his writing “New Media from Borges to HTML”
Futurism – Goal of the Futurism is discarding the art of the past and celebrating change, originality, and innovation in technologic society as a result of art and politics. In literature, As it were Futurists create a new language free of syntax punctuation, and metrics that allowed for free expression by freeing the word and taking it as a main unit of the concern. Parole in liberta
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